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Middle Product Marketing Manager

PeopleForce

PeopleForce

Marketing & Communications, Product
Ukraine
Posted on Friday, May 17, 2024

PeopleForce stands as the central pillar of modern-day employee management. Our all-encompassing HR platform is designed to empower businesses to manage the full spectrum of the employee experience with utmost ease and efficiency.

Our approach to HR management is both innovative and efficient, bringing streamlined solutions to HR needs across the globe. We've built a platform that not only simplifies the HR process but also enhances the way businesses interact and engage with their employees.

In our team, we foster a high-performance culture, strongly believing in the potential of each individual. We are not just looking for employees; we are seeking passionate innovators, dreamers, and doers who are as excited as we are about shaping the future of HR Tech.

Join us as we embark on this exciting journey, aiming to revolutionize the HR landscape. Together, we can transform traditional HR practices into a dynamic, highly efficient, and user-friendly experience.

Who We Are Looking For: Middle Product Marketing Manager

The Product Marketing Manager plays a pivotal role in the marketing team, responsible for crafting compelling marketing materials, coordinating product releases, optimizing website pages, and enabling sales to drive awareness and sales effectively. This multifaceted role requires strong project management skills and the ability to create engaging written content to effectively communicate the value of the company's products to target audiences.

Requirements

- 3+ years of experience in product marketing or similar roles, focusing on B2B SaaS products targeting SMB.

- Strong written and verbal communication skills, capable of crafting compelling product releases, articles, and marketing materials, conveying complex concepts with clarity and persuasion.

- Excellent project management skills, adept at prioritizing tasks, meeting deadlines, and collaborating across teams effectively.

- Familiarity with landing page optimization, sales enablement, and product webinar management is advantageous.

- Analytical mindset with the ability to interpret data, conduct market research, and derive actionable insights for marketing strategies.

- Creative thinker with a passion for innovation and problem-solving, adaptable to changing business needs and market dynamics.

Responsibilities

- Product Content Development: Create various marketing collateral, such as product releases, presentations, product articles, sales enablement, website content, and social media posts tailored for different channels and audiences.

- Project Management: Lead cross-functional teams to coordinate product launches and marketing campaigns, ensuring all deliverables are completed on time.

- Product Video Oversight: Coordinate the creation of product videos, from concept development to production and distribution, ensuring alignment with brand guidelines and messaging strategies.

- Product Webinar Management: Plan, coordinate, and execute product webinars to educate prospects and customers about the company's products, features, and benefits, driving engagement, generating leads, and nurturing relationships.

- Go-to-Market Strategy: Work with internal teams to develop go-to-market plans for new product launches, identifying target customer segments, pricing strategies, and promotional tactics.

- Market Research: Conduct market research and competitive analysis to inform product positioning, pricing strategies, and marketing campaigns, providing valuable insights for decision-making.

Nice to have

- HR industry experience;

- Experience in video editing for product tutorials would be beneficial

What We Offer:

- 100% remote job.

- Work at a rapidly expanding B2B SaaS HRM company.

- Flexible work schedule (Mon-Fri), allowing for innovation and problem-solving.

- Attractive recruitment bonuses to keep you engaged.

- Smart colleagues to share and exchange knowledge with.

- Paid Annual leave (20 working days);

- Paid Sick leave (10 working days);

- Opportunities for skill development and career advancement.

If you're a highly skilled and innovative individual with a strong passion for product marketing and eager to make a significant impact in the industry, we would love to hear from you.

Join us to play a pivotal role in reshaping the HR Tech landscape and contribute towards building a brighter and more prosperous product.