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Performance Marketing Executive



Marketing & Communications
Dhaka, Bangladesh
Posted on Sunday, June 9, 2024
The Role:
Shikho is seeking a dynamic and analytical individual for the role of Executive, Performance Marketing to join our team and contribute to scaling our digital marketing efforts to new heights.
If you're driven, creative, and ready to make a meaningful impact, we want to hear from you. Together, we'll inspire the next generation and redefine education for years to come.
Key Roles & Responsibilities:
Media Buying and Optimization:
- Plan, execute, and optimize performance marketing campaigns across multiple digital channels including PPC, display & video advertising, social media, and email marketing.
- Optimize campaigns and targeting strategies based on data-driven insights.
- Conduct A/B tests and other experiments to continuously improve campaign performance.

Analytics and Reporting:
- Analyze campaign performance data to identify trends, insights, and areas for improvement.
- Prepare detailed reports and presentations for stakeholders, highlighting key performance metrics and actionable recommendations.
- Conduct market research and competitor analysis to identify new opportunities and best practices.

Martech Operation:
- Oversee the implementation and integration of marketing technology tools to enhance campaign effectiveness.
- Stay updated with the latest martech trends and tools, evaluating their potential impact on our marketing efforts.

Cross-functional Collaboration and Project Management:
- Collaborate with cross-functional teams including creative, content, Business Intelligence and product teams to ensure cohesive and effective campaign execution.
- Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of high quality.
Qualifications and Skills:
- BBA in Marketing or any other relevant field (for experienced candidates).
- At least 1 year of experience in performance marketing, with a strong track record of successful campaign management.
- Proficiency in digital marketing platforms such as Google Ads, Facebook Ads, Tiktok Ads and other relevant tools.
- Strong analytical skills and experience with marketing analytics and measurement tools such as Google Analytics, Google Tag Manager, Google Firebase and Adjust/Kochava etc.
- Excellent communication and presentation skills.
- Ability to work independently as well as part of a team in a fast-paced environment.
- Strong project management skills, with the ability to manage multiple tasks and projects simultaneously.
- Experience with CRM and marketing automation platforms.
- Knowledge of martech tools and trends.
- Knowledge of visualization tools like Tableau, Looker Studio and Metabase etc.
- Knowledge of Python, Javascript and any other programming language
- Familiarity with SEO and content marketing strategies.
The Important Bits:
• Job type: Full-time, 5 Days a Week, 10 AM to 7 PM (Sunday - Thursday)
• Location: Banani, Dhaka
• Salary: BDT30,000 to 40,000 (Negotiable)
• Other Benefits: Festival Bonus (2), Annual Leave, Leave Encashment, Insurance Policy

About Shikho:

Shikho is a Bangladeshi education technology start-up with a mission to democratise access to high-quality education. It has so far raised $6.5 million USD of international funding from global venture capitalists in Singapore and America, the highest for a Bangladeshi seed-stage startup and the highest in education technology for the country. Investors include education technology investment specialists Learn Capital from Silicon Valley, regional experts Wavemaker Partners from Singapore along with the Family Office of Singtel Chairman and local partner SAJIDA Foundation. Shikho aims to build a holistic learning ecosystem for a digitally enabled Bangladeshi student population, across primary, secondary, and tertiary education.

Shikho in the News:

Bangladeshi edtech Shikho closes seed investment of USD 5.3 million

Shikho raises new investment from SAJIDA Foundation, international investors to expand reach and impact

Shikho: Transforming lives, one student at a time

Shikho making its mark on Forbes list

Shikho and its Founder, Shahir Chowdhury featured in Bloomberg New Economy 2023 Catalysts

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