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Assistant Manager, Performance Marketing



Marketing & Communications
Dhaka, Bangladesh
Posted on Monday, July 1, 2024
The Role:

At Shikho, we are looking for an analytical and strategic Assistant Manager, Performance Marketing to empower our digital marketing initiatives. This role is key in driving our growth and scaling our marketing efforts.

Key Roles & Responsibilities:

Comprehensive Digital Marketing Strategy:

- Develop and implement robust digital marketing strategies across multiple channels.

- Align marketing initiatives with business goals to drive customer acquisition and retention.

Media Buying and Optimization:

- Oversee the planning, execution, and optimization of performance marketing campaigns including PPC, display & video advertising, social media, and email marketing.

- Utilize data-driven insights to refine targeting strategies and optimize campaign performance.

- Conduct A/B tests to continuously improve campaign outcomes.

Analytics and Reporting:

- Analyze campaign data to uncover trends and insights, identifying areas for enhancement.

- Prepare comprehensive reports and presentations for stakeholders, with actionable recommendations.

- Conduct market research and competitor analysis to inform strategy.

Martech Operations:

- Lead the implementation and integration of marketing technology tools to optimize campaigns.

- Stay informed about the latest martech trends and tools, assessing their impact on marketing efforts.

Conversion Rate Optimization(CRO) & Customer Lifecycle Management(CLM):

- Implement strategies, processes and tools to optimize conversion rates throughout the customer journey for both App & web.

- Manage and analyze the customer lifecycle to enhance engagement and retention.

People Management:

- Manage and mentor junior team members, fostering a collaborative and growth-oriented environment.

Cross-functional Collaboration and Project Management:

- Collaborate with creative, content, Business Intelligence, and product teams to ensure cohesive campaign execution.

- Manage multiple projects, ensuring high-quality deliverables and adherence to deadlines.

Qualifications and Skills:

Bachelor’s degree in Marketing, Business Administration, or related field.

3-5 years of experience in performance marketing with a successful track record.

Strong technical skills in Martech & CLM tools such as Clevertap, Google Analytics, Google Tag Manager, Google Firebase, Adjust/Kochava, Google Optimize, and Hotjar etc.

Excellent communication and presentation skills.

Proven project management skills and ability to manage multiple tasks simultaneously.

Experience with CRM and marketing automation platforms.

Experience with email marketing.

Familiarity with visualization tools like Tableau, Looker Studio, and Metabase.

Knowledge of Python, JavaScript, or other programming languages.

Understanding of SEO and content marketing strategies.

The Important Bits:
• Job type: Full-time, 5 Days a Week, 10 AM to 7 PM (Sunday - Thursday)
• Location: Banani, Dhaka
• Salary: BDT 60,000 to 75,000 (Based on Expertise & Experience)
• Other Benefits: Festival Bonus (2), Annual Leave, Leave Encashment, Insurance Policy

About Shikho:

Shikho is a Bangladeshi education technology start-up with a mission to democratise access to high-quality education. It has so far raised $6.5 million USD of international funding from global venture capitalists in Singapore and America, the highest for a Bangladeshi seed-stage startup and the highest in education technology for the country. Investors include education technology investment specialists Learn Capital from Silicon Valley, regional experts Wavemaker Partners from Singapore along with the Family Office of Singtel Chairman and local partner SAJIDA Foundation. Shikho aims to build a holistic learning ecosystem for a digitally enabled Bangladeshi student population, across primary, secondary, and tertiary education.

Shikho in the News:

Bangladeshi edtech Shikho closes seed investment of USD 5.3 million

Shikho raises new investment from SAJIDA Foundation, international investors to expand reach and impact

Shikho: Transforming lives, one student at a time

Shikho making its mark on Forbes list

Shikho and its Founder, Shahir Chowdhury featured in Bloomberg New Economy 2023 Catalysts

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